Welcome to the editorial policy page of BirdWatchingPro Our goal is to provide our readers with accurate, informative and engaging content about bird watching. We understand that our readers rely on us for information and advice, and we take this responsibility seriously. Our editorial policy outlines the guidelines and standards that we follow to ensure that we provide the highest quality content. From our brand voice and audience to fact-checking, accuracy and ethical guidelines, we strive to ensure that all of our content is of the highest quality. We also have guidelines in place for copyright and legal compliance, as well as for the use of social media and SEO. We encourage you to take the time to read through our editorial policy to understand the standards we follow and the principles that guide our content. If you have any questions or concerns, please do not hesitate to contact us.
1. Brand voice
Our brand values reflect our commitment to providing accurate, reliable, and informative content for our readers. We strive to establish ourselves as a trusted and respected source of information for bird watching, and our brand voice is clear, concise, and expert. We promote respectful and ethical bird watching practices and the conservation of birds and their habitats. Our tone is informative and educational, encouraging curiosity, and making bird watching an enjoyable and accessible hobby for all. Below is a guideline of our voice:
- Friendly and approachable: BirdWatchingPro wants to create a welcoming and inclusive environment for its readers. The tone should be friendly and easy to understand, making bird watching accessible to everyone.
- Informative and educational: Our primary goal is to provide valuable and accurate information about bird watching. The tone should be informative and educational, providing detailed information that readers can use to improve their bird watching skills.
- Passionate and enthusiastic: Our authors and readers are passionate about bird watching, and the tone should reflect that passion and enthusiasm.
- Respectful and ethical: BirdWatchingPro promotes respectful and ethical bird watching practices, so the tone should be respectful of birds and their habitats and encourage readers to do the same.
- Light-hearted and fun: Whilst BirdWatchingPro is dedicated to providing accurate and useful information, it should also be an enjoyable and entertaining experience for readers. The tone should be light-hearted and fun, making bird watching an enjoyable hobby for all.
- Positive and Encouraging: BirdWatchingPro wants to encourage readers to explore and appreciate the beauty of birds and the habitats in which they live. The tone should be positive and encouraging, inspiring readers to get out and enjoy bird watching.
- Conservation oriented: BirdWactchingPro will also be highlighting the importance of bird conservation and the impact of human activities on birds. The tone should be serious and informative when discussing these topics.
2. Our audience
It’s absolutely critical that we understand our audience, below gives us an idea of the types of people that will hopefully be using BirdWatchingPro for years to come.
- Beginner bird watchers: The website would provide detailed information and resources for people who are just starting out with bird watching and want to learn more about the hobby.
- Experienced bird watchers: The website would provide more advanced information and resources for people who have been bird watching for a while and want to improve their skills or learn more about different bird species.
- Nature enthusiasts: The website would appeal to people who have a general interest in nature and the outdoors, and want to learn more about birds and bird watching.
- Travelers: The website would provide information on bird watching locations and the different types of birds that can be found in different regions, which would be useful for travelers planning bird-watching trips.
- Conservationists and environmentalist: The website would provide information on bird conservation and the impact of human activities on birds and their habitats, which would be of interest to people who are passionate about conservation and protecting the environment.
- Researchers and Scientists: The website could provide research-based information and resources for researchers and scientists who study birds and ornithology
- Photographers: The website could provide information about best locations and timing for bird photography, which could be of interest to photographers who want to capture the beauty of birds.
Whilst this is quite a range of audiences, it is our mission to make BirdWatchingPro a resource for each. For example, to help those studying or working in the field of bird conservation we are looking to build out a data section that analyses trends from various sources such as the BBS and eBird.
3. Content guidelines
Our aim at BirdWatchingPro is to publish the most complete and comprehensive bird watching content possible. We want our readers to have all the information they need to find and identify birds, understand their behaviors and habitats, and learn about bird conservation. Ultimately, we want our readers to feel fully satisfied after they have finished reading our content.
We understand that in order to provide complete and detailed information, that having a word count or a word limit can sometimes be detrimental. Instead, we pay close attention to the completeness of the information we provide, ensuring that our readers have all the information they need to fully understand a topic.
Our approach to creating content intertwines with our approach to SEO, it is absolutely critical that our content is created with the understanding that it has to be more concise, more information and more rounded than that of our competitors, those ranking in the search engines for the keywords we are targeting. This will allow us to not only better help our readers but it will also better help BirdWatchingPro become a key website within the bird watching community.
4. Fact checking & accuracy
At BirdWatchingPro, we strive to provide accurate and reliable information to our readers. We understand that bird watching enthusiasts rely on the information we provide, and it is our responsibility to ensure that it is accurate and up-to-date. To achieve this, we have a strict fact-checking and accuracy policy in place.
All content that is submitted for publication on BirdWatchingPro is thoroughly fact-checked and verified by at least two sources (when possible). We use a variety of resources, including eBird, BBS, DataZone, Cornell lab of Ornithology, BirdLife Australia, BirdPop and many others.
In addition to fact-checking, we encourage our authors to use primary sources when creating content and citing these sources within the content.
We understand that in the field of birdwatching, new information and research is constantly emerging, and we make it a priority to stay up-to-date with the latest developments. Our editors regularly review and update our content to ensure that it is current and accurate.
We also encourage our readers to reach out to us with any questions or concerns they may have regarding the accuracy of our information. Our editorial team can be contacted via email, and we will do our best to provide clarification or corrections as needed.
In conclusion, at BirdWatchingPro we are committed to providing accurate and reliable information to our readers. We understand the importance of fact-checking and accuracy in the field of birdwatching, and we have strict policies in place to ensure that the information provided on our website is accurate and up-to-date.
5. Ethical guidelines
At BirdWatchingPro, we believe in promoting respectful and ethical bird watching practices. We understand that birds and their habitats are an important part of our natural world, and it is our responsibility to ensure that they are protected and conserved. To achieve this, we have strict ethical guidelines in place for all of our content.
Firstly, we promote respectful and ethical bird watching practices. This includes not disturbing birds or their habitats, using appropriate bird watching equipment, and following all local and national laws and regulations related to bird watching.
Secondly, we do not condone any derogatory or disrespectful behavior towards any particular species or group of birds. We believe in promoting positive education and awareness about birds, and any content that promotes negative stereotypes or misinformation will not be tolerated.
Thirdly, we believe in promoting conservation efforts for birds and their habitats. We encourage our authors to write about conservation initiatives, and to educate our readers on ways they can help protect birds and their habitats.
We understand that ethical guidelines can be subject to interpretation, so if you have any questions or concerns about the content on our website, please do not hesitate to contact us. Our editorial team can be contacted via email , and we will do our best to provide clarification or corrections as needed.
6. Copyright & legal
At BirdWatchingPro, we take copyright and legal compliance seriously. We understand that it is important to respect the rights of others and to ensure that all content on our website is in compliance with copyright and legal laws. To achieve this, we have strict guidelines in place for all of our content.
Firstly, all content submitted for publication on birdwatchingpro must be original and not plagiarized. We understand the importance of original content and we will not tolerate plagiarism in any form.
Secondly, we respect the copyright of others. If we use content from another source, we will ensure that we have the proper permissions and that we give credit to the original source.
Thirdly, we will not publish any content that is in violation of any laws or regulations. This includes, but is not limited to, content that is defamatory, obscene, or that promotes hate speech.
7. Social media & SEO
At BirdWatchingPro, we understand the importance of utilizing social media and SEO to promote our content and reach a wider audience. However, we also believe in maintaining the integrity of our brand and providing accurate and reliable information to our readers. To achieve this, we have strict guidelines in place for our use of social media and SEO.
Firstly, we will use social media platforms to share our content, promote engagement and connect with our audience. However, we will not use social media to promote false or misleading information, nor will we use it to engage in negative or inappropriate behavior.
Secondly, we will optimize our content for search engines, using relevant keywords and meta tags, but we will not engage in any practices that violate search engine guidelines such as keyword stuffing or link buying.
Thirdly, we will strive to create high-quality and informative content that our readers will find valuable, and we will not engage in click-bait tactics to drive traffic to our website. Our aim as outlined earlier is to make our content the best it can be so readers feel fully satisfied once they have finished reading a piece of our content and we hope that we are then rewarded by returning visitors and an increase in traffic from social media and search engine platforms.
Lastly, we will track our social media and SEO efforts, and make adjustments as needed to ensure that we are effectively reaching our target audience and achieving our goals.
8. Contact information
If you have any questions or queries regarding our editorial policy, please feel free to contact us below.